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New blog on MHRA costs
Caerulea Offline
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Post: #1
New blog on MHRA costs
We had a look at the figures given by the MHRA for licenses.

We advise you are sitting down before you read it.

http://www.eccauk.org/index.php/latest/e...-game.html

05/09/13 07:27 AM
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FlamingKaty (05/09/13)
sjace Offline
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Post: #2
RE: New blog on MHRA costs
A difficult calculation I know, but I wonder (assuming initial funding), what the price of 30ml of liquid (for example) would have to be to enable any manufacturer to recoup costs??

05/09/13 08:31 AM
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Squiggs Offline
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Post: #3
RE: New blog on MHRA costs
~I think this would make a ejuice the most expensive liquid in the world

05/09/13 08:40 AM
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mago Offline
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Post: #4
RE: New blog on MHRA costs
Bloody Hell!

Shall we have a whip-round?


İmage

"There's a big difference between kneeling down and bending over" FZ.
05/09/13 08:54 AM
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Caerulea Offline
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Post: #5
Re: RE: New blog on MHRA costs
(05/09/13 08:31 AM)sjace Wrote:  A difficult calculation I know, but I wonder (assuming initial funding), what the price of 30ml of liquid (for example) would have to be to enable any manufacturer to recoup costs??

I think the reality of this is that any newish business entering the ecig market would only run a very limited selection of flavour & strengths.

Do we know anyone that has done that recently?

05/09/13 09:00 AM
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dodderer Offline
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Post: #6
RE: New blog on MHRA costs
I've probably said this elsewhere,but if you look at it on an individual product basis,you could say that someone like Ecigwizard may sell £5,000 of each product per year on average.

If you assume a 50% margin,it would take the company 800 years to make sufficient gross profit to cover the cost of a £2m licence - so much for encouraging a lively and innovative medicinal marketFacepalm
05/09/13 09:26 AM
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treeboa Offline
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Post: #7
RE: New blog on MHRA costs
what was it the CON servative gov said, we support small buisiness -- further proof they talk out thier arses

05/09/13 10:06 AM
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sjace Offline
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Post: #8
Re: RE: New blog on MHRA costs
(05/09/13 09:26 AM)dodderer Wrote:  I've probably said this elsewhere,but if you look at it on an individual product basis,you could say that someone like Ecigwizard may sell £5,000 of each product per year on average.

If you assume a 50% margin,it would take the company 800 years to make sufficient gross profit to cover the cost of a £2m licence - so much for encouraging a lively and innovative medicinal marketFacepalm

Or... Cut down to one or two appallingly overpriced (possibly ineffective) products, eventually forcing people to either quit completely or go back to tobacco..... 'quit or die' !!

05/09/13 10:12 AM
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Caerulea Offline
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Post: #9
Re: RE: New blog on MHRA costs
(05/09/13 10:12 AM)sjace Wrote:  
(05/09/13 09:26 AM)dodderer Wrote:  I've probably said this elsewhere,but if you look at it on an individual product basis,you could say that someone like Ecigwizard may sell £5,000 of each product per year on average.

If you assume a 50% margin,it would take the company 800 years to make sufficient gross profit to cover the cost of a £2m licence - so much for encouraging a lively and innovative medicinal marketFacepalm

Or... Cut down to one or two appallingly overpriced (possibly ineffective) products, eventually forcing people to either quit completely or go back to tobacco..... 'quit or die' !!

I think BAT already have that business model in place with Vype.

05/09/13 10:22 AM
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itsmeitis Offline
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Post: #10
RE: New blog on MHRA costs
(05/09/13 10:22 AM)Caerulea Wrote:  
(05/09/13 10:12 AM)sjace Wrote:  
(05/09/13 09:26 AM)dodderer Wrote:  I've probably said this elsewhere,but if you look at it on an individual product basis,you could say that someone like Ecigwizard may sell £5,000 of each product per year on average.

If you assume a 50% margin,it would take the company 800 years to make sufficient gross profit to cover the cost of a £2m licence - so much for encouraging a lively and innovative medicinal marketFacepalm

Or... Cut down to one or two appallingly overpriced (possibly ineffective) products, eventually forcing people to either quit completely or go back to tobacco..... 'quit or die' !!

I think BAT already have that business model in place with Vype.

and perhaps not forgetting ECITA founding members including e-lites, whom too would find it quite easy to absorb potential costs.
05/09/13 12:15 PM
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